{"id":2785,"date":"2020-07-27T14:33:04","date_gmt":"2020-07-27T14:33:04","guid":{"rendered":"http:\/\/doerlife.com\/?p=2785"},"modified":"2020-07-27T14:33:04","modified_gmt":"2020-07-27T14:33:04","slug":"lakme-secret-behind-exotic-indian-beauty-since-1952","status":"publish","type":"post","link":"https:\/\/celebglory.com\/doerlife.com\/lakme-secret-behind-exotic-indian-beauty-since-1952\/","title":{"rendered":"Lakm\u00e9, One of India\u2019s leading Cosmetics Brands"},"content":{"rendered":"

Lakm\u00e9 is India\u2019s most trusted name in beauty products. It has been the secret of exotic Indian beauty since 1952. Since then the brand has come a long way, reinventing itself over decades to include cosmetics, beauty products, and salon services. It ranked 36th among India’s most trusted brands in 2014 (Brand Trust Report). The name is also now synonymous with Lakm\u00e9 Fashion Week<\/a>\u00a0(LFW) a bi-annual fashion event that has been taking place in Mumbai since the year 2000. The brand Lakm\u00e9 continues to enjoy a 25% market share in India\u2019s\u00a0INR 97,000 crore beauty and personal care market. With Kareena Kapoor\u00a0and\u00a0Ananya Pandey\u00a0as the brand ambassadors, Lakm\u00e9 is still the preferred choice for many women in India. Interestingly the Lakm\u00e9 brand now owned by\u00a0Hindustan Unilever was the brainchild of two most prominent personalities of India – Prime Minister Jawaharlal Nehru and JRD Tata.\u00a0This is the story of Lakme India, from a Tata Group enterprise to HUL.<\/p>\n

To be\u00a0beautiful\u00a0is the\u00a0birthright\u00a0of\u00a0every woman<\/strong><\/h4>\n

Way back in the year 1950, an independent India still relied hugely on imported cosmetics. An economic survey of spending in India then revealed that the Indian women were splurging on imported cosmetics which was affecting the forex reserves of the country. So, the Prime Minister of India, Nehru decided to create an ingenuously made beauty brand to cater to the cosmetic needs of Indian women. Of course, he needed an entrepreneur to give his idea wings. JRD Tata was invited for a meeting with Nehru in 1950, to appreciate a business opportunity here. Thus, the two men took upon this challenge to produce cosmetics for \u201cIndian skin\u201d. So, on one hand, Nehru saved the country\u2019s foreign exchange on cosmetics and JRD entered a virgin market in 1952 to become a market leader in the cosmetics industry<\/em> of India. India was changing, from dadi ma ke nuske<\/em> to improved beauty products. After all, to be beautiful is the birthright of every woman.<\/p>\n

\"LAKME\"
Image credits: knowbharat<\/figcaption><\/figure>\n

The need for an exotic name<\/strong><\/h4>\n

Lakm\u00e9 started as a 100% subsidiary of\u00a0Tata Oil Mills (Tomco). JRD Tata himself chose the name. He was inspired by a particular French opera name \u201cLakm\u00e9\u201d which also derives its name from Sanskrit for \u201cLakshmi\u201d, the goddess of wealth and epitome of beauty. Thus, representing a company that would bring wealth to the nation (by saving precious forex), and at the same time symbolizes the beauty of a Goddess. The \u2018videshi\u2019 name caught on quickly and became the product\u2019s brand identity.<\/p>\n

Nurturing a Brand<\/strong><\/h4>\n

The growth in Lakme\u2019s retail sector came with the entry of Simone Tata, the wife of Naval H Tata who joined Lakm\u00e9 as managing director in 1961 and rose to become its chairman in 1982. In the mid 60\u2019s she introduced moisturizers and sun care products. She was instrumental in nurturing the brand and taking it to greater heights to become a trusted household name all over India. Being a French woman she related closely to cosmetics and understood what was vital for Indian skincare and beauty regime. From office wear to bridal make-up, from beauty products to skincare, Lakm\u00e9 provided a wide range of products in lips, face, eyes, and nail care.<\/p>\n

She also helped establish Lakme\u2019s first salon\u00a0in 1980, which has now grown to more than 240 salons spread across over 60 towns and cities. Of these 170 are franchise outlets giving a boost to 100+ entrepreneurs. The entire salon team comprises of over 2200 experts attending to 1,000,000 customers. While the Lakme Pro-Stylists are behind some of the most iconic looks to grace the runway, Lakm\u00e9 Salons continue to bring this artistry to modern Indian women.<\/p>\n

\"Lakme
Image credits: Franchise India<\/figcaption><\/figure>\n

Beauty never fades<\/strong><\/h4>\n

In 1995, Lakme Lever Limited formed as a joint venture between HUL (erstwhile HLL) and Lakme Limited. \u00a0In 1996, Tata sold off their stakes in Lakme Lever to\u00a0HUL (erstwhile HLL), an FMCG company, for INR 200 Crore (USD 45 million).<\/p>\n

Today, Lakm\u00e9 is a well-known global brand in the\u00a0cosmetics\u00a0industry. The products are exported\u00a0to more than 70\u00a0countries\u00a0worldwide under the entity Lakme Exports Pvt. Ltd. It has a product line of 300 diverse products.<\/p>\n

In 2017-18, Lakm\u00e9 crossed the\u00a0\u20b91,000-crore mark in sales. The brand continues to survive in a highly competitive cosmetics market alongside international brands like Maybelline, Colorbar, MAC, Revlon, mainly due to HUL\u2019s pace of innovations. While earlier the Lakm\u00e9 product range had 5-10 innovations a year, today it has 30-50 innovations or renovations. The wide range of beauty and skincare products and services cater to millennials following latest beauty trends, and consumers who spend on grooming products and services. In December 2018, Lakm\u00e9 introduced its e-commerce portal to cater to the demand for beauty products online.<\/p>\n

Till such time that the goal of preserving one’s\u00a0beauty remains, the beauty industry will thrive.<\/em><\/p>\n

\"Lakme
Image credits: Corporate Citizen<\/figcaption><\/figure><\/blockquote>\n

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Lakm\u00e9 is India\u2019s most trusted name in beauty products. It has been the secret of exotic Indian beauty since 1952. Since then the brand has come a long way, reinventing itself over decades to include cosmetics, beauty products, and salon services. It ranked 36th among India’s most trusted brands in 2014 (Brand Trust Report). The […]<\/p>\n","protected":false},"author":13,"featured_media":2794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12,1,55],"tags":[590,527,591,589,593,596,592,595,594],"class_list":{"0":"post-2785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-inspiration","9":"category-uncategorized","10":"category-women-power","11":"tag-beautyproducts","12":"tag-hul","13":"tag-indiasno1beautybrand","14":"tag-lakme","15":"tag-lakmefashionweek","16":"tag-lakmeindia","17":"tag-lakmesalon","18":"tag-lakmesince1952","19":"tag-storyoflakme","20":"gallery-content-unit"},"yoast_head":"\nLakm\u00e9, One of India\u2019s leading Cosmetics Brands<\/title>\n<meta name=\"description\" content=\"Lakme, India\u2019s most trusted name in beauty products started by Jawaharlal Nehru and JRD Tata in 1952 is now HUL's INR 1000 crore company\" 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